OF THE ONLINE STORE MAGICALSHOES24.COM

TABLE OF CONTENTS:

GENERAL PROVISIONS
BASIS FOR DATA PROCESSING
PURPOSE, BASIS, AND PERIOD OF DATA PROCESSING IN THE ONLINE STORE
DATA RECIPIENTS IN THE ONLINE STORE
PROFILING IN THE ONLINE STORE
RIGHTS OF THE DATA SUBJECT
COOKIES IN THE ONLINE STORE AND ANALYTICS
FINAL PROVISIONS

1. GENERAL PROVISIONS

1.1.This privacy policy of the Online Store is informational in nature, meaning that it does not impose any obligations on the Service Users or Customers of the Online Store. The privacy policy primarily contains the principles regarding the processing of personal data by the Administrator in the Online Store, including the bases, purposes, and periods of personal data processing, as well as the rights of data subjects, and information regarding the use of cookies and analytical tools in the Online Store.

1.2. The administrator of personal data collected through the Online Storewww.magicalshoes24.com is Aldona Karcz, conducting business under the name SHEEP SKULL ALDONA KARCZ, registered in the Central Registration and Information on Business of the Republic of Poland maintained by the minister responsible for economic affairs, with the address of business activity and correspondence address: ul. Brzezińska 40, 34-120 Targanice, NIP 5512623741, REGON 363479464, email address: sklep@magicalshoes24.com, phone number: +48 731 997 407 - hereinafter referred to as the "Administrator" and also the Service Provider of the Online Store and the Seller.

1.3. Personal data in the Online Store is processed by the Administrator in accordance with applicable legal regulations, in particular in accordance with the Regulation of the European Parliament and of the Council (EU) 2016/679 of April 27, 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) - hereinafter referred to as "GDPR" or "GDPR Regulation". The official text of the GDPR Regulation:http://eur-lex.europa.eu/legal-content/PL/TXT/?uri=CELEX%3A32016R0679

1.4. Using the Online Store, including making purchases, is voluntary. Similarly, the provision of personal data by the Service User or Customer using the Online Store is voluntary, with two exceptions: (1) concluding contracts with the Administrator - failing to provide personal data indicated on the Online Store's website and in the Online Store Regulations and this privacy policy as necessary for concluding and performing the Sales Agreement or the Electronic Service Agreement with the Administrator will result in the inability to conclude such a contract. Providing personal data is, in this case, a contractual requirement, and if the data subject wishes to enter into a specific contract with the Administrator, they are obliged to provide the required data. Each time, the scope of data required to conclude the contract is indicated beforehand on the Online Store's website and in the Online Store Regulations; (2) statutory obligations of the Administrator - providing personal data is a statutory requirement arising from generally applicable legal provisions imposing an obligation on the Administrator to process personal data (e.g., processing data for tax or accounting purposes), and failing to provide it will prevent the Administrator from fulfilling these obligations.

1.5. The Administrator makes every effort to protect the interests of individuals whose personal data are processed by them, and in particular, is responsible for ensuring that the data collected by them are: (1) processed lawfully; (2) collected for specified, lawful purposes and not further processed in a manner incompatible with those purposes; (3) accurate and adequate in relation to the purposes for which they are processed; (4) stored in a form that allows identification of the individuals concerned for no longer than is necessary for the purposes of processing; and (5) processed in a manner ensuring appropriate security of personal data, including protection against unauthorized or unlawful processing and accidental loss, destruction, or damage, using appropriate technical or organizational measures.

1.6. Considering the nature, scope, context, and purposes of processing and the risk of violation of the rights or freedoms of natural persons of varying probabilities and severity of the threat, the Administrator implements appropriate technical and organizational measures to ensure that processing is carried out in accordance with this regulation and to demonstrate this. These measures are reviewed and updated as necessary. The Administrator employs technical measures to prevent unauthorized persons from obtaining and modifying personal data transmitted electronically.

1.7. All words, phrases, and acronyms appearing in this privacy policy and starting with a capital letter (e.g., Seller, Online Store, Electronic Service) should be understood according to their definitions contained in the Online Store Regulations available on the Online Store's website.

2. BASIS FOR DATA PROCESSING

2.1. The Administrator is entitled to process personal data in cases where – and to the extent that – at least one of the following conditions is met: (1) the data subject has given consent to the processing of their personal data for one or more specific purposes; (2) processing is necessary for the performance of a contract to which the data subject is a party, or to take action at the request of the data subject prior to entering into a contract; (3) processing is necessary for compliance with a legal obligation to which the Administrator is subject; or (4) processing is necessary for the purposes of legitimate interests pursued by the Administrator or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, particularly where the data subject is a child.

2.2. The processing of personal data by the Administrator requires that at least one of the bases specified in point 2.1 of the privacy policy is present each time. The specific bases for processing the personal data of Service Users and Customers of the Online Store by the Administrator are indicated in the following section of the privacy policy – in relation to the specific purpose of processing personal data by the Administrator.

3. PURPOSE, BASIS, AND DURATION OF DATA PROCESSING IN THE ONLINE STORE

3.1.The purpose, basis, duration, and recipients of personal data processed by the Administrator result from actions taken by the respective Service User or Customer in the Online Store or by the Administrator. For example, if a Customer chooses to make a purchase in the Online Store and selects in-person pickup of the purchased Product instead of courier delivery, their personal data will be processed for the purpose of executing the Sales Agreement, but will not be shared with the carrier fulfilling shipments on behalf of the Administrator.

3.2.The Administrator may process personal data within the Online Store for the following purposes, on the bases, and for the durations indicated in the table below:

Purpose of data processing	Legal basis for data processing	Data retention period
Execution of the Sales Agreement or the electronic service agreement, or taking actions at the request of the data subject prior to entering into the aforementioned agreements.	Article 6(1)(b) of the GDPR (performance of a contract) - processing is necessary for the performance of a contract to which the data subject is a party, or for taking actions at the request of the data subject prior to entering into a contract.	Data is stored for the duration necessary to fulfill, terminate, or otherwise expire the concluded Sales Agreement or electronic service agreement. .
Direct marketing	Article 6(1)(f) of the GDPR (legitimate interests of the administrator) - processing is necessary for the purposes of the legitimate interests pursued by the Administrator, which include safeguarding the interests and good reputation of the Administrator, their Online Store, and striving to sell Products.	Data is stored for the duration of the legitimate interest pursued by the Administrator, but no longer than the limitation period for the Administrator's claims against the data subject arising from the Administrator's business activities. The limitation period is determined by legal regulations, particularly the Civil Code (the basic limitation period for claims related to conducting business is three years, and for sales agreements, it is two years). The Administrator may not process data for direct marketing purposes if the data subject has expressed an effective objection in this regard.
Marketing	Article 6(1)(a) of the GDPR (consent) - the data subject has given consent to the processing of their personal data for marketing purposes by the Administrator.	Data is stored until the data subject withdraws their consent for further processing of their data for this purpose.
The Customer expressing their opinion about the concluded Sales Agreement.	Article 6(1)(a) of the GDPR - the data subject has given consent to the processing of their personal data for the purpose of expressing their opinion.	Data is stored until the data subject withdraws their consent for further processing of their data for this purpose.
Keeping records of revenues	Article 6(1)(c) of the GDPR in conjunction with Article 86 § 1 of the Tax Ordinance of January 17, 2017 (Journal of Laws of 2017, item 201) - processing is necessary for compliance with a legal obligation to which the Administrator is subject.	Data is stored for the period required by legal regulations obligating the Administrator to keep records of revenues (until the expiry of the limitation period for tax obligations, unless tax laws provide otherwise).
Establishing, pursuing, or defending claims that the Administrator may raise or that may be raised against the Administrator.	Article 6(1)(f) of the GDPR (legitimate interests of the administrator) - processing is necessary for the purposes of the legitimate interests pursued by the Administrator, which involve establishing, pursuing, or defending claims that the Administrator may raise or that may be raised against the Administrator.	Data is stored for the duration of the legitimate interest pursued by the Administrator, but no longer than the limitation period for claims that may be raised against the Administrator (the basic limitation period for claims against the Administrator is six years).
Using the Online Store's website and ensuring its proper functioning.	Article 6(1)(f) of the GDPR (legitimate interests of the administrator) - processing is necessary for the purposes of the legitimate interests pursued by the Administrator, which involve operating and maintaining the Online Store's website.	Data is stored for the duration of the legitimate interest pursued by the Administrator, but no longer than the limitation period for the Administrator's claims against the data subject arising from the Administrator's business activities. The limitation period is determined by legal regulations, particularly the Civil Code (the basic limitation period for claims related to conducting business is three years, and for sales agreements, it is two years).
Conducting statistics and analyzing traffic in the Online Store.	Article 6(1)(f) of the GDPR (legitimate interests of the administrator) - processing is necessary for the purposes of the legitimate interests pursued by the Administrator, which involve conducting statistics and analyzing traffic in the Online Store to improve the functioning of the Online Store and increase product sales.	Data is stored for the duration of the legitimate interest pursued by the Administrator, but no longer than the limitation period for the Administrator's claims against the data subject arising from the Administrator's business activities. The limitation period is determined by legal regulations, particularly the Civil Code (the basic limitation period for claims related to conducting business is three years, and for sales agreements, it is two years).

4. DATA RECIPIENTS IN THE ONLINE STORE

4.1. For the proper functioning of the Online Store, including the execution of concluded Sales Agreements, it is necessary for the Administrator to use the services of external entities (such as software providers, couriers, or payment processors). The Administrator only uses the services of such processors that provide sufficient guarantees for the implementation of appropriate technical and organizational measures to ensure that the processing meets the requirements of the GDPR and protects the rights of data subjects.

4.2. Personal data may be transferred by the Administrator to a third country, ensuring that such transfer occurs to a country providing an adequate level of protection in accordance with the GDPR, and the data subject has the option to obtain a copy of their data. The Administrator only shares collected personal data when necessary for achieving the specific data processing purpose in accordance with this privacy policy.

4.3. Data transfer by the Administrator does not occur in every case and not to all recipients or categories of recipients specified in the privacy policy – the Administrator shares data only when necessary to fulfill the specific data processing purpose and only to the extent necessary to achieve it. For example, if a Customer opts for in-person pickup, their data will not be shared with the carrier cooperating with the Administrator.

4.4. Personal data of Service Users and Customers of the Online Store may be transferred to the following recipients or categories of recipients:

4.4.1. Carriers / forwarders / courier brokers / entities handling warehousing and/or shipping processes - in the case of a Customer who chooses to have the Product delivered by postal or courier service, the Administrator provides the collected personal data of the Customer to the selected carrier, forwarder, or intermediary fulfilling shipments on behalf of the Administrator, and if the shipment comes from an external warehouse, to the entity handling the warehousing and/or shipping process, to the extent necessary to complete the delivery of the Product to the Customer.

4.4.2. Entities handling electronic payments or credit card payments - in the case of a Customer who uses electronic payment methods or credit cards in the Online Store, the Administrator provides the collected personal data of the Customer to the selected entity handling such payments in the Online Store on behalf of the Administrator to the extent necessary for processing the payment made by the Customer.

4.4.3. Service providers supplying the Administrator with technical, IT, and organizational solutions enabling the Administrator to conduct business, including the Online Store and the electronic services provided through it (in particular, software providers for managing the Online Store, email and hosting providers, and providers of business management software and technical support for the Administrator) - the Administrator provides the collected personal data of the Customer to the selected provider acting on their behalf only when necessary to achieve the specific data processing purpose in accordance with this privacy policy.

4.4.4. Providers of accounting, legal, and advisory services offering the Administrator accounting, legal, or advisory support (in particular, accounting offices, law firms, or debt collection agencies) - the Administrator provides the collected personal data of the Customer to the selected provider acting on their behalf only when necessary to achieve the specific data processing purpose in accordance with this privacy policy.

5. PROFILING IN THE ONLINE STORE

5.1. The GDPR imposes an obligation on the Administrator to inform about automated decision-making, including profiling, as mentioned in Article 22(1) and (4) of the GDPR, and at least in such cases, to provide significant information about the principles of such decision-making, as well as the significance and expected consequences of such processing for the data subject. With this in mind, the Administrator provides information regarding possible profiling in this section of the privacy policy.

5.2. The Administrator may use profiling in the Online Store for direct marketing purposes, but decisions made based on this profiling by the Administrator do not pertain to the conclusion or refusal to conclude a Sales Agreement, nor to the ability to use Electronic Services in the Online Store. The effects of using profiling in the Online Store may include, for example, granting a discount to a person, sending them a discount code, reminding them of unfinished purchases, sending suggestions for products that may match the interests or preferences of that person, or offering better terms compared to the standard offer of the Online Store. Despite the profiling, the individual freely decides whether they want to take advantage of the discount or better terms received in this manner and make a purchase in the Online Store.

5.3. Profiling in the Online Store involves the automatic analysis or forecasting of a person's behavior on the Online Store's website, for example, by adding a specific product to the cart, viewing the page of a specific product in the Online Store, or analyzing the previous purchase history in the Online Store. A condition for such profiling is that the Administrator possesses the personal data of that person in order to subsequently send them, for example, a discount code.

5.4. The data subject has the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them.

6. RIGHTS OF THE DATA SUBJECT

6.1. Right of access, rectification, restriction, deletion, or portability - the data subject has the right to request access to their personal data from the Administrator, to rectify them, to delete them ("the right to be forgotten"), or to restrict processing, as well as the right to object to processing and the right to data portability. Detailed conditions for exercising the aforementioned rights are specified in Articles 15-21 of the GDPR.

6.2. Right to withdraw consent at any time - a data subject whose data is processed by the Administrator based on given consent (under Article 6(1)(a) or Article 9(2)(a) of the GDPR) has the right to withdraw consent at any time without affecting the lawfulness of processing carried out based on consent before its withdrawal.

6.3. Right to lodge a complaint with a supervisory authority - a data subject whose data is processed by the Administrator has the right to lodge a complaint with a supervisory authority in the manner and procedure specified in the provisions of the GDPR and Polish law, in particular, the Act on the Protection of Personal Data. The supervisory authority in Poland is the President of the Office for Personal Data Protection.

6.4. Right to object - the data subject has the right to object at any time for reasons related to their particular situation to the processing of their personal data based on Article 6(1)(e) (public interest or task) or (f) (legitimate interests of the administrator), including profiling based on these provisions. In such a case, the Administrator may no longer process the personal data unless they demonstrate the existence of compelling legitimate grounds for processing that override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims.

6.5. Right to object to direct marketing - if personal data is processed for direct marketing purposes, the data subject has the right to object at any time to the processing of their personal data for such marketing, including profiling, to the extent that the processing is related to such direct marketing.

6.6. To exercise the rights mentioned in this section of the privacy policy, the data subject can contact the Administrator by sending a relevant written message or email to the address provided at the beginning of the privacy policy or by using the contact form available on the Online Store's website.

7. COOKIES IN THE ONLINE STORE AND ANALYTICS

7.1. Cookies are small text files sent by the server and stored on the device of the person visiting the Online Store (e.g., on the hard drive of a computer, laptop, or on the memory card of a smartphone – depending on the device used by the visitor to our Online Store). Detailed information about cookies, as well as the history of their creation, can be found, among other places, here:https://pl.wikipedia.org/wiki/HTTP_cookie.

7.2. Cookies that may be sent by the Online Store's website can be classified into various types based on the following criteria:

Based on their provider:

First-party cookies (created by the Administrator's Online Store website) and
Third-party cookies (belonging to entities/individuals other than the Administrator).

Based on their storage duration on the device of the person visiting the Online Store's website:

Session cookies (stored until the user logs out of the Online Store or closes the web browser) and
Persistent cookies (stored for a specified period defined by the parameters of each file or until manually deleted).

Based on their purpose:

Necessary cookies (enabling the proper functioning of the Online Store's website),
Functional/preference cookies (allowing customization of the Online Store's website to the preferences of the visiting person),
Analytical and performance cookies (collecting information on how the Online Store's website is used),
Marketing, advertising, and social cookies (gathering information about the person visiting the Online Store's website for the purpose of displaying advertisements to them, personalizing those advertisements, measuring their effectiveness, and conducting other marketing activities, including on websites separate from the Online Store's website, such as social media platforms or other sites belonging to the same advertising networks as the Online Store).

7.3.The Administrator may process the data contained in cookies while visitors use the Online Store's website for the following specific purposes:

Purposes of using cookies in the Administrator's Online Store:	Identifying Service Users as logged in to the Online Store and indicating that they are logged in (necessary cookies).
	Remembering Products added to the cart for placing an Order (necessary cookies).
	Remembering data from completed Order Forms, surveys, or login data to the Online Store (necessary and/or functional/preference cookies).
	Customizing the content of the Online Store's website to the individual preferences of the Service User (e.g., regarding colors, font size, layout) and optimizing the use of the Online Store's pages (functional/preference cookies).
	Conducting anonymous statistics showing how the Online Store's website is used (analytical and performance cookies).
	Displaying and rendering advertisements, limiting the number of ad displays, and ignoring ads that the Service User does not wish to see, measuring ad effectiveness, and personalizing ads by examining the behavior of individuals visiting the Online Store through anonymous analysis of their actions (e.g., repeated visits to specific pages, keywords, etc.) to create their profile and provide them with advertisements tailored to their predicted interests, even when they visit other websites in the advertising network of Google Ireland Ltd. and Facebook, i.e., Meta Platforms Ireland Ltd. (marketing, advertising, and social cookies).

7.4.Checking which cookies (including the duration of cookie operation and their provider) are currently sent by the Online Store's website in the most popular web browsers can be done in the following way:

In the Chrome browser:

(1) Click on the padlock icon on the left side of the address bar.

(2) Go to the "Cookies" tab.

In the Firefox browser:

(1) Click on the shield icon on the left side of the address bar.

(2) Go to the "Allowed" or "Blocked" tab.

(3) Click on the "Tracking Cookies," "Social Media Trackers," or "Content with Tracking Elements" option.

In the Internet Explorer browser:

(1) Click on the "Tools" menu.

(2) Go to the "Internet Options" tab.

(3) Navigate to the "General" tab.

(4) Go to the "Settings" tab.

(5) Click on the "View Files" button.

In the Opera browser:

(1) Click on the padlock icon on the left side of the address bar.

(2) Go to the "Cookies" tab.

In the Safari browser:

(1) Click on the "Preferences" menu.

(2) Go to the "Privacy" tab.

(3) Click on the "Manage Website Data" button.

Regardless of the browser, you can use tools available on websites such as:https://www.cookiemetrix.com/ orhttps://www.cookie-checker.com/.

7.5. By default, most web browsers available on the market accept cookies for storage. Everyone has the option to define the conditions for using cookies through their web browser settings. This means that one can partially restrict (e.g., temporarily) or completely disable the ability to save cookies – however, in the latter case, this may affect some functionalities of the Online Store (for example, it may become impossible to proceed through the Order path via the Order Form due to the failure to remember Products in the cart during subsequent steps of placing an Order).
7.6. The settings of the web browser regarding cookies are significant concerning consent to the use of cookies by our Online Store – according to the regulations, such consent can also be expressed through the web browser settings. Detailed information on how to change settings regarding cookies and how to delete them independently in the most popular web browsers can be found in the help section of the respective browser and on the following pages (just click on the relevant link):

In the Chrome browser
In the Firefox browser
In the Internet Explorer browser
In the Opera browser
In the Safari browser
In the Microsoft Edge browser
7.7. The Administrator may use Google Analytics and Universal Analytics services provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) in the Online Store. These services help the Administrator maintain statistics and analyze traffic in the Online Store. The collected data is processed within these services to generate statistics helpful for administering the Online Store and analyzing traffic. This data is aggregated. When using these services in the Online Store, the Administrator collects data such as the sources and mediums through which visitors arrive at the Online Store, their behavior on the website, information about the devices and browsers used to visit the site, IP addresses, domains, geographic data, and demographic data (age, gender) and interests.
7.8. It is possible for an individual to easily block the sharing of their activity information on the Online Store with Google Analytics – for this purpose, they can, for example, install a browser add-on provided by Google Ireland Ltd., available here:https://tools.google.com/dlpage/gaoptout?hl=pl.
7.9. In connection with the possibility of the Administrator using advertising and analytical services provided by Google Ireland Ltd., the Administrator indicates that full information about the rules for processing data of individuals visiting the Online Store (including information stored in cookies) by Google Ireland Ltd. can be found in Google's privacy policy available at:https://policies.google.com/technologies/partner-sites.
7.10. The Administrator may use the Meta Pixel service provided by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) in the Online Store. This service helps the Administrator measure the effectiveness of advertisements and learn about the actions taken by visitors to the Online Store, as well as display tailored advertisements to them. Detailed information about how Meta Pixel works can be found at the following address:https://www.facebook.com/business/help/742478679120153?helpref=page_content.
7.11. Management of the Meta Pixel's operation is possible through the advertising settings in your account on Facebook.com:https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

8. FINAL PROVISIONS

8.1. The Online Store may contain links to other websites. The Administrator encourages you to review the privacy policies established on those other sites after visiting them. This privacy policy applies only to the Administrator's Online Store.

CONTACT

Privacy Policy